About
Where this started.
I grew up in Panipat. My first office wasn’t a startup — it was an audit assistant’s chair at a small firm a few streets from the school I’d just finished. Between 2018 and 2023 I worked across two CA firms there, filing returns, auditing books, sitting through closures. By the second year I noticed the same thing happening across thirty different clients. The software changed; the chaos didn’t. The compliance got filed; the business underneath stayed broken. People were doing the right work, on the wrong rails.
That observation is, in some sense, where everything I’ve built since started.
I spent five years across two CA firms — Sunita Bathla & Associates from 2018, then Gupta G & Associates from 2021 — as an audit and article assistant. I cleared CA Intermediate and completed my articleship. I also cleared five ACCA papers. By 2023 the work I wanted to do had moved away from the qualification track.
That year I left full-time practice for a Global MBA in Business Analytics at Jindal Global Business School. I graduated in 2024 as gold medalist, best all-rounder, and recipient of the Outstanding Leadership Award. Within months of graduating I founded Office Sahayogi, took on Managing Partner at JaiParkashSingla Legal & Consulting LLP, and started the research that would become the wider Sahayogi ecosystem. I’m now a PhD scholar at Amity University, working on AI applications in business analytics, while shipping the products full-time.
Most software companies serving Indian small business build for the founder. I build for the person three desks away from the founder — the accountant who reconciles, the operations manager who files, the salesperson who follows up. Their day is where the friction lives. Fix their day and the founder’s day fixes itself.
Day-to-day, the work is unglamorous and exact. I diagnose operational gaps inside Indian SMEs, draft the workflows and controls that fix them, and build the products that operationalise the fix. I write product specs. I design databases. I read the API documentation of every KYC vendor in the country. I argue with myself about pricing tiers until they make sense. I draft the legal correspondence that the family practice needs and the company doesn’t yet have a lawyer for. The Sahayogi One ecosystem will eventually have a team — for now, range is the moat, and the discipline of doing all of it myself is what makes sure no part of it goes corporate before it’s ready.
I work in long sessions and respond carefully. If you’re building in this space, or you serve the same customer, or you teach the people who will, I’d like to hear from you.
Background
Education
PhD Scholar (in progress)
AI & Business Analytics
Amity University
Global MBA, Business Analytics
Jindal Global Business School, OP Jindal Global University
2024 · Gold Medalist · 7.661/8 CGPA
CA Intermediate (cleared, 2023)
ACCA · 5 of 13 papers cleared
Articleship completed; not pursuing final qualification.
B.Com
Kurukshetra University
2021
Practice
Founder & Managing Director
Office Sahayogi
2024 — present
Co-Founder
Sahayogi One Private Limited
2026 — present
Managing Partner
JaiParkashSingla Legal & Consulting LLP
2024 — present
Article Assistant
Gupta G & Associates
2021 — 2023
Accounts & Audit Assistant
Sunita Bathla & Associates
2018 — 2021
Honours
Gold Medalist, GMBA Business Analytics
OP Jindal Global University
2024
Best All-Rounder Student
OP Jindal Global University
2024
Outstanding Leadership Award
OP Jindal Global University
2024
Speaking
People ROI: What human capital actually returns
Guest Lecture · Jindal Global Business School
2026
(JGBS is also where I did my Global MBA.)
Selected certifications
Machine Learning Foundations
AWS Academy
Programming for Everybody
University of Michigan
Statistical Distributions for Business Decisions
Rice University
Based in
India